Making a real difference to local businesses through a commitment to marketing excellence is all in a days work for thebestof Rockhampton.
CALLING yourself the best at something is a big pledge, but The Best of Rockhampton franchisee Peter Darby is unswerving in his dedication to making this a reality.
A strong enthusiasm for helping others, combined with a clear love of Rockhampton made Peter an obvious choice for head franchisor Max Collins for this hugely successful franchise when launching thebestof in Australia in 2011.
Thebestof is a marketing service which is only available to the best businesses in the local areas.
"When a business is recommended to us we assess the business to see if it is truly one of the best."
"Effectively, through thebestof Rockhampton, we will be championing and promoting the best businesses and events throughout the local area, using a variety of offline and online marketing elements, with an added goal of engaging with local people and giving them a voice."
"After working in the mines for the past five years, I was ready for a new challenge and thebestof appealed to me based on my natural sales and people skills."
"I am proud to be one of the younger of thebestof franchisees, and I have a clear business acumen and passion for helping the local business community to thrive. "
Having grown up in a small rural town near Rockhampton, while travelling extensively throughout Australia in his work through the construction industry, Peter has a refreshing mix of country values combined with business savvy, always making sure he remains up to date with the latest developments in his industry.
"When I moved to Rockhampton I fell in love with the place, so am extremely zealous in promoting the area, respecting the dedication of local business owners to success in today's highly competitive economic environment."
"In my time in the construction and mining industries I've learnt that communication, teamwork and utilisation of tried and tested systems are the key to the success that many businesses are seeing today, hence the continuing success of thebestof."
Peter is well supported by wife and administration executive Lauren, allowing him to be the marketing consultant in the field.
As a working professional Lauren has learnt how time and people management skills can make the difference between success and failure.
She has even gone so far as to launch several new initiatives in her career which are ongoing long term projects.
Success, success, success is the word that continues to spring to mind when people think of thebestof franchisee and Peter is ready to share its tried and tested systems with local businesses so they can achieve their own success.
Because lets face it… we all want to be the best.